WHO WE ARE

 

About Us:

 

Trade Show New York is an experiential branding company that creates ‘experiences’ in highly creative and unique formats. We help clients, be they commercial, institutional or educational, reach and connect with their target audiences through:

 

 

ENGAGEMENT | ENTERTAINMENT | EDUCATION | EMPOWERMENT

 

We take the clients position in understanding their communications and influence objectives. We ask questions. We want to know how the client wants its audiences to engage with it, learn about it and become an advocate for the client.

 

We do our homework about the assignment. Who is the audience? What do they want to know, do, or have? What turns the audience on? How can we engage them? What outcome of the experience does the client want to achieve?

 

Our creative team goes to work and focuses on the marketing, communications and engagement objectives we will achieve for each assignment. We also focus on the creativity, quality of the engagement process, and the ‘look and feel’ we will achieve for each client assignment. Our creative solutions are unique to each client and clearly represent that clients company or brand at its highest and best levels.

 

 

GREGORY RATHE | PRINCIPAL

 

In 1998 Greg founded The Displayers. He is the 3rd generation of his family in this industry, his Grandfather Fred Rathe began dressing windows at Macy’s before World War Two. Greg’s education is in Industrial Design and says as a child nothing was more exciting than visiting the Dinosaur halls of the American Museum of Natural History with his father Robert Rathe, knowing his father had created the exhibits there. From elementary school forward, he knew this would be his career. Learn more on LinkedIn … www.linkedin.com/in/gregoryrathe/

 

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