Reference Articles for Exhibitors

Dumb Stuff People Do at Trade Shows
It’s So Maddening!
Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on what they’ve seen over the years. Pre-show marketing and post-show leads would cover several hundred pages.

So, let’s ignore those and concentrate on the easy, quick fixes, the ones you can change now. The ones you can implement before your next show in a month.

Senior ManagementBring them . . . but not all of them. Bring the President and the CEO, assuming they are personable and knowledgeable. Don’t bring th...

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Scam Warning for BTME exhibitors
Posted on Thursday, 13th November 2014

It has been brought to the Association’s attention that organisations not affiliated to BIGGA in any way have been emailing and calling BTME 2015 exhibitors claiming to be offering discount accommodation in Harrogate.

Calling themselves ‘Convention Housing Authority’, ‘Convention Housing Reservations’ or ‘EHS’ they advertise a phone number and email address but no website link.

BIGGA have absolutely no connection to these organisations and ask all exhibitors to be wary if receiving emails or phone calls in the run-up to BTME 2015. If you have any concerns please contact the team at BIGGA House.

Anyone looking for accommodation...

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Due to all the economic shifts in the last year or so, the audience for your product or service has changed. Do you know how much they have changed? You can easily gain insight by collecting information at your next show. Here are a several simple ideas to consider and possibly incorporate in your overall show planning efforts.

Typically, the smart exhibit marketer has trained booth personnel to engage the audience with a unique “pick-up” line. It is a short, an open-ended question, which stops the attendee in the aisle and draws them into the booth for further conversation. It is NOT – “Can I help you?”

Using this function and conducting primary research with the trade show audience, you can have your finge...

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Why Every Trade Show is Like a First Date
You’re Nervous. That’s Understandable.
Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you’ve ever been on a blind date, or even a first date with someone you’ve just met, you know that a date is about being the person you strive to be, not the person you are.

Of course, not everyone has the gumption, the imagination, or the self-awareness to lift their game to the next level. Some people never grasp that first impressions are lasting impressions. ...

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People ultimately choose to do business with people they like, and everyone likes someone who appreciates them.

I once read a quote by the ever so brilliant writer known as Anonymous. It states, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” The most powerful tool you have in creating success in your life is to appreciate other people.

When you appreciate others you will find that your relationships are stronger, your circle of friends will grow wider, your career and business will succeed beyond your expectations, and your life will simply be happier. So who wouldn’t want all of that?! And how do we make that happen?

The two most powerful words ...

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The Who, What, When, Where and Why of Trade show Planning

The prospect of planning for a trade show can seem like a daunting task. After all, overlooking the smallest thing may result in a day-of calamity that affects the viability of your lead generation efforts and compromises the impact you intend to have on the audience – not exactly the impression you’re aiming to make.When sitting down to write an event checklist, you’ll likely find you have a lot of ideas at first. Holding a brainstorming session is a great approach if you’re just looking to get everything down on paper, but you’ll need to come up with a more structured list down the road. Once you’re ready to take that step, consider breaking e...

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10 Simple Laws to Trade Show Success:

You don’t need a law degree to grasp the simple rules of trade show success.
To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:

1. Know why you exhibit before you do anything else

Just as intent is an important factor in the law, it’s essential in exhibiting. Too often exhibitors reserve a booth at a show without knowing why they are going in the first place. Without the guiding light of an overriding goal, they can’t shape their exhibit to match their needs, train their staff to aim at a common goal, or even know if they succeeded.

2. Exhibiting well requir...

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Six Ideas to Steal from 2014 Trade ShowsOurs is an industry filled with ingenuity and innovation. Even the shows that have been around for decades find ways to reinvent themselves and bring an exciting and profitable experience to both attendees and exhibitors, making them crave even more next year. Here’re a few ideas tested by shows in 2014 that could bring a new sparkle to your event:Near Field Communication. Several shows switched this year to Near Field Communication (NFC) technology in attendee badges. In essence, it’s a microchip in the badge encrypted with relevant data about the attendee, such as access to expo, sessions and events. No printing and losing lunch tickets (and drink coupons) anymore. Exhibitors collect ...

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11 Tips for Trade Show Displays
How to Create Trade Show Displays To Engage Potential Customers

The quality of your trade show displays will make or break your trade show experiences. Exhibitors new to trade shows tend to focus on the flashy; they want to create trade show displays that will draw crowds. But that’s not the point.

It’s not the number of people your trade show displays draw that matters; it’s whether or not your trade show exhibit engages them when they’re there. Use the tips for trade show displays below to create trade show displays that will engage people and get them interested in your products and services.

1) Think neatness and visibility when putting your trade show displays together.

Use a di...

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With more than a million people expected to wander through the New York International Auto Show over the next 10 days, the car makers showing their newest offerings need to do what they can to stand out. At this year’s show, that means lots of inviting, serene-looking booths that put the visual focus on the cars, along with some high-tech elements to draw people in and engage them with information about the new models on display.

In press days at the Jacob K. Javits Convention Center Wednesday and Thursday, the big car companies gave a preview of what the public will see when the show opens today and runs through Sunday, April 7. Here’s a look at the trade show exhibit trends on display.

1. Simple, modern designIf the main po...

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